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HomeNational3 in 4 Brands Increasing Mobile Gaming Ad Spend in India: Report...

3 in 4 Brands Increasing Mobile Gaming Ad Spend in India: ReportTAZAA News

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“Mobile game advertising is just becoming a trend as audiences reach, ad formats diversify and ad budgets grow,” said Rishi Bedi, Managing Director, Asia Pacific at InMobi.

“Over time, more and more advertisers are incorporating mobile game ads into their media mix due to positive results and impactful results,” added Bedi.

The top key drivers for Indian advertisers to adopt mobile gaming ads are higher audience attention and engagement and better targeting and personalization.

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